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Police Department Reports Successful Tourist Bicycle Season

Post Date:11/22/2019 2:00 PM

2019 was another successful year for managing tourist bicycles, according to a report presented to the City Council on November 19 by Lt. Stacie Gregory of the Sausalito Police Department.

184,296 bicycles were counted pedaling toward downtown Sausalito between March and October of this year, a 9.5% decline from 2018. Managing this inflow was a collaborative effort that included the City and its contractor Sausalito Bike Return, the bicycle rental companies, taxicab drivers, and the two ferry service providers, Blue and Gold Ferry and Golden Gate Ferry.

Sausalito Bike Return had the primary responsibility for minimizing impacts to downtown Sausalito. In 2019, the company provided the following services:
  • Ambassadors: a team of employees who directed tourists to the bicycle parking area and the ferry landing. The ambassadors also made counts of the number of bicycles entering Sausalito from the south.
  • Bicycle Parking: a staffed parking area for bicycles on Tracy Way. 47,917 bicycle parking permits were sold in 2019.
  • Bike Return: a paid service that delivers bicycles to San Francisco by truck so that tourists don't have to take their bikes with them on the ferry. 6,313 tourists took advantage of the service in 2019.
  • Ferry Queuing: new this year, staff from Sausalito Bike Return helped organize and accelerate the lines for Golden Gate Ferry.
2019 also saw improved efforts by the bicycle rental companies to educate their riders about bicycle parking and return services in Sausalito. A new "Taxi Guide" service created by local taxicab drivers helped inform tourists about the option of returning with their bikes to San Francisco via taxi.

The City paid Sausalito Bike Return $23,000 at the beginning of the 2019 season to provide ambassador services. End-of-season accounting returned $21,645 to the City as a percentage of Sausalito Bike Return's gross revenues of $216,446. The company's net profit for 2019 was $21,998.

Based on Sausalito Bike Return's success managing bicycle circulation in 2019, the City Council approved an extension of the existing contract with the company at its meeting on November 19. The extension covers the period March 20 through October 12, 2020.

Any questions or comments about the management of bicycle circulation in Sausalito may be directed to Lt. Stacie Gregory at sgregory@sausalito.gov or (415) 289-4188.

WATCH THE PRESENTATION FROM THE NOVEMBER 19 CITY COUNCIL MEETING
VIEW THE PRESENTATION SLIDES AND STATISTICS
LEARN MORE ABOUT BICYCLE MANAGEMENT IN SAUSALITO
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